Web 2.0 - Content = (f)ailure
- Posted on: Aug. 20, 2006
- 9 Comments
I’m not a Calacanis fan generally. He just kinda rubs me the wrong way. He’s fucking smart though, and a hustler. That’s why I respect him. He recently said that Ajax is not a business model. Perfect.
People don’t care about technology at all. They care about just getting what they want. Their Content.
They don’t care how they get it.
They also don’t care who gives it to them, which is why it comes down to the content, the branding, and the technology. In that order.
People don’t care about technology at all.
People do not care about my blog, your blog, vc’s, rss, search, ajax, wordpress, chartreuse, adsense, and everything else that you and I think are cool.
What they do care about is YouTube and Itunes.
And people.
Just like they always have.
To use the sports analogy. It’s not the equipment, it’s the player.
Posted in Advertising, Branding, Business, Gossip, Jason Calacanis, Marketing, Technology, Veoh, chartreuse, digg
I have a somewhat different point of view.
While I grant your points, the equipment is sometimes almost as important than the player.
Take the equipment away from video gamers, text messagers, hockey players, football, rock stars — what ya got then?
Make a rock star do an album with no technology, no electric guitar, no mixing board — what ya got then?
My latest post speaks of how people, including business leaders, thought the telephone was just a toy, a gimmick.
JP Morgan said the telephone had no commercial value whatsoever.
YouTube and iTunes is intimidating tech to computer illiterates.
But I agree that people generally don’t care about the technology, they just want the results.
Faster communications, cool videos, easy access to music.
Any Content. Any Time. Any Place. Any Amount. Any Format.
That’s new Universal Information Utopia rushing toward us.
Replywhere are the truth seekers
ReplyThe internet is still a primitive organism - less primitive than ourselves. But there are a few clever people from New England to Tokyo, developing ways of by-passing interfaces.
ReplyI’ve found that people do care about the technology — as long as it’s in the mainstream and the technology itself has become a keyword, “Flash” for instance.
I’m still surprised by the number of people (who I would deem as being Internet saavy) who still haven’t heard of YouTube or iTunes — or have heard of them, but don’t interact with them on any regular basis.
ReplyThis is one thing I too agree with Jason, glittering technology is not going to be the bread earner.
Ajax, Ruby on Rails, stylish CSS designs are not going to get you traffic or revenue, neither that cool widgets you see across numerous web 2.0 estates, it will be the content, and only content which will get readers to you. Otherwise Crigslist or Myspace one of the most simple (could be even called horrible if you compare them with sites build with snazzy Ajax and CSS) web 2.0 designs wouldn`t be the most used sites accross the web.
ReplyThat sucks. i even have awesome equipment.
ReplyYou’re on the money Loren. It pisses me off when techies obsess over and worship the tools. End users don’t give two shits how it was created. It’s important (to varying levels) to the creator but the consumer just wants it with as little trouble as possible.
ReplyMr Angry,
Thanks, you are one guy I think who gets it. Love your work.
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