Waiting To Get Discovered Is *Not* A Business Plan

Waiting to be discovered in a bar, at a restaurant, at a conference, or at the next event?

Waiting for someone to tell you what *you’re* great at when you *already* know what you need to do?

That’s hardly a business plan…

If that’s your business M.O., you’re done for. Believe me.

Here’s are my thoughts on why…

Audience More Than Ever Is The Key

Well here we are years into this thing and we are back to square one. Audience. Why do you think all the big boys are making content plays? Audience. Either building one, serving one, or monetizing one. That’s what all this nonsense comes down to isn’t it? The audience. The living, breathing, organism that is the collective. The audience is a both a reflection, and the original.

People and companies both strive for audiences. On a personal level it means having a group of people who dig you. Size isn’t so important. It’s about communicating ideas. Usually you are in your audience’s audience.

On a business level this is your reason for existence. To build and engage a loyal audience for your product or service. In these days of short attention spans, fierce competition, digital lunacy, the sooner you start looking at your market as your audience the better you are going to be.

This is the the theme of the Audience Conference. Building, Engaging, Monetizing, the audience.

This years Audience Conference is a combination of business speakers and stand-ups. You read that right. Why? Well I can think of no other group of artists who understand audiences on it’s purest level. Both the good and the bad. Our speakers are addressing the same issues from a web perspective. A real and cyber world discussion of audience.

We are pleased to have some very, very sharp comedians performing. Our business speakers are just as good. We will also be announcing a late addition or two. Signal against all the noise.

The show will be August 14th at the world famous Caroline’s on Broadway. It is the day before Affiliate Summit East in NYC. The price is only $129 for a full day of learning and laughter. Smart people, funny people, free food, free beer and wine, 8 hours of nonstop nonsense. Get more info or Buy Tickets Here.

Social Media Will Kill Your Brand

All of this talk about brands and social media is WRONG. Social Media is not going to save your sorry ass. Good products will.

I spoke about this years ago. Your blog and brand is all that matters.

If your agency is feeding you these lines of bullshit, I’d like you to contact either Dina Riccobono or myself for a FREE CONSULTATION about the realities and potential pitfalls of social media.

Controlling The Crazy

Your PR firm really stinks. Here is why your PR and marketing blows. All these PR companies call me constantly to help them because they have no juice. None of them have any weight at all in social media or the web in general. No one listens to, or cares about them or their clients. So they call me to get things going, people talking, you know the things that you hired them to do. So I figured let’s just cut out that weird phone call I get from someone you hired, who has no idea what they are doing, so they call me, to help you. Stop wasting your time and money by hiring “experts” that have no juice or clue, or are just looking to raise their “personal” brand awareness on your dime. We are smarter, affordable, nimble and can accomplish your objectives just as well as the big boys. We matter, will you?

Contact Dina at 1938 Business to find out how we can help you.

Resistance is Futile

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