If your agency is feeding you these lines of bullshit, I’d like you to contact either Dina Riccobono or myself for a FREE CONSULTATION about the realities and potential pitfalls of social media.
Your PR firm really stinks. Here is why your PR and marketing blows. All these PR companies call me constantly to help them because they have no juice. None of them have any weight at all in social media or the web in general. No one listens to, or cares about them or their clients. So they call me to get things going, people talking, you know the things that you hired them to do. So I figured let’s just cut out that weird phone call I get from someone you hired, who has no idea what they are doing, so they call me, to help you. Stop wasting your time and money by hiring “experts” that have no juice or clue, or are just looking to raise their “personal” brand awareness on your dime. We are smarter, affordable, nimble and can accomplish your objectives just as well as the big boys. We matter, will you?
What kind of fucking moron do you have to be not to understand twitter? Seriously this “conference” is the worst of the web, the worst. $1000 to learn about twitter, and if you can’t afford it Jeff Pulver WILL TAKE EQUITY in your company, only for half price of the ticket though. This is by far the biggest circle jerk of nothingness I’ve ever seen in the web business, it’s shameful.
For those of you who didnt spend the grand and didnt want to give Pulver part of your company here is the secret to twitter.
Just post links to your shit, the occasional fake motivational bullshit, and then post more links to your shit. The end.
I’ve been working with an interesting company. Le Beast Vineyards. I met them through Hugh. I’ve been working with them a while now, a bit under the radar. They had a story to tell. A wolf type thing that has awoken after 200 years. It’s a wine from the Languedoc area of France. I’ve been there. So they had a story to tell of a slightly crazed aristocrat French wolf, and they said let’s do a puppet. I said I was in. I like puppets.
So I don’t know a lot about wine but I do know a little about business and stuff and there is some crazy shit that effects the wine business. Our first order of business was the homeland. France. Wine companies were not allowed to advertise on the internet. Can you imagine something so stupid? The main product of the country was not allowed to advertise on the internet. Well as luck would have it Mr. Besson who was in charge of such matters was speaking with our pal Loic at Le Web which we happened to be attending with Le Beast. This is what happened.
Needless to say Le Beast got him tossed and the law changed. Next up was the Ze Rosbifs, the Brits. These guys drink a lot of wine. London is the most expensive city in the world, they tax the shit out of everything and everybody. Here are some numbers for wine.
Average price of a bottle of wine in the UK: 4.12 Pounds Amount of that price that goes to the UK/EU Government: 2.25 Pounds
Amount for Transport and Bottling .55
Amount of Profit to Retailers .70
Amount Paid to for Winemaking .25
Amount Paid to Growers for Grapes .37
Nice. So now that Le Beast has gotten the power of the internet and and his people behind him it is time to deal with the Rosbifs. Could a tiny French wine producer using a puppet and social media pull people together against the government of yet another country?
A group of people walk right up to 10 Downing St. with a puppet. Think about that statement. A social media puppet and a group of journalists walk right up to the door of 10 Downing Street.
Social Media. Offline. Real world. People and brands together working for change. That’s when social media is good business. You can follow the story over at www.lebeast.com . So when he shows up here you’ll know a bit about him.
Content will always be king. I make videos because I like to. I made them before I was popular, I’ll make them when that ends. I make them no matter what. Pay or no pay those videos get made. The only real question here is if you want to watch them. Because for me this isn’t business it’s personal and those fucking videos get made either way.