All of this talk about brands and social media is WRONG. Social Media is not going to save your sorry ass. Good products will.
I spoke about this years ago. Your blog and brand is all that matters.
If your agency is feeding you these lines of bullshit, I’d like you to contact either Dina Riccobono or myself for a FREE CONSULTATION about the realities and potential pitfalls of social media.

[...] B2B social media, customers, Social Media, Twitter by Aaron Pearson I wanted to respond to this video from Loren Feldman at 1938 Media, at least from a B2B marketing standpoint. It’s provocatively [...]
[...] the way things are going with comments these days tells me that it is more important than ever to bring it back to home turf. Sure, dabble here and there and sign up and try but bring back the good stuff to where it matters. [...]