Amen on Amanda Congdon and bulletproof vests–you said it.

Here these idiots try to sexualize Kevlar bulletproof vests–and use someone who despite her good looks and shiny headlamps–has all the sex appeal of a wet bed.

Besides, only survivalists and cops get a hard-on over bulletproof vests.

By Vince Williams on Mar 20, 2007

Nice to see you back on form.
I know its tacky to ask tech quetions but hay, do you know if the podtech player will ever inbed in google reader feeds?

By irelandshope on Mar 20, 2007

That video did suck. But bulletproof vests are cool, just not that cool.

By Todd on Mar 20, 2007

Amanda Congdon…bland by name, bland by nature.

By AndrewE on Mar 20, 2007

Did it occur to you that this might be marketed to school aged kids? I mean just look at the interface surrounding the video, the title “Science Stories”, and the heroic officers with yards upon yard of medals pinned to their chests. It’s very Bill Nye the Science Guy — which is marketed to….

kids.

By Mark on Mar 20, 2007

I think Mark may have a point. It makes more sense in that context, but it’s still lame.

Bulletproof vests are an important product, and I didn’t mean to minimize how important they are to cops or others.

But I thought the Obama bit, with the remark about a head shot was a little too reminiscent of what actually did happen in the 60’s.

I remember that stuff.

By Vince Williams on Mar 20, 2007

“The fact that we are not even sure proves how bad it is.”

True.

Yes, brother, unfortunately, you’re right about Barack.

I think Barack will make a great president one day, but I don’t think he can win this round.

I’ll say a prayer for him.

By Vince Williams on Mar 20, 2007

I agree it’s lame, and upon visiting the stories.dupont.com I’ll concede that it’s not marketed directly at kids. It is, however, a corporate education piece.

I’ve worked in corporate education (e-learning) for a good long while now, and I see that this is typical of any type learning module that a major corporation would put out — simple to understand, friendly, “fun” and non-threatening.

Unfortunately, most marketing / training projects similar to this confuse what would be a great opportunity in relevant marketing that is useful and usable — to let’s make it “childlike”.

Placing Obama (or any candidate) in there, while making the piece more believable and relevant would also make it too real (and thus threatening) for the general public to want to digest. Not a good move for Dupont at all.

This, while lame, gets the message across and portrays DuPont in a trustful, non-threatening way.

Kinda like the Beav and the Brady’s– for those of us old enough to remember those days.

By Mark on Mar 20, 2007

I know, Loren. I’m old enough to “understand the show” as they say.

By Mark on Mar 20, 2007

I was going to say, even before Mark came along, that June Cleaver was more authoritative than Amanda Congdon.

By Vince Williams on Mar 20, 2007

Don’t forget - there is a HBO series coming.

By Allen Stern on Mar 21, 2007